NYTimes: Wondering How Far Magazines Must Fall

A few weeks ago, NY Times columnist David Carr wrote a column that depressed everyone in the entire publishing industry – except for us.  In the article, “Wondering How Far Magazines Must Fall,” David highlighted the challenges of weekly news magazines like Newsweek and then broadened his observations by pointing out the sharp decline of newsstand sales  – 10% overall, … Continue reading

The Shift towards Direct-to-Consumer Advertising Trend

As someone who’s has been on multiple sides of the advertising world, I’ve seen an interesting shift in how brands advertise today as a direct result of social media.  For the first time for many brands, they can now engage directly with their customers.  And that’s new and different, so they are just learning.  But first, for … Continue reading