Combining Social with Traditional Advertising Upgrades
Okay, so far I’ve covered How Social has Changed Advertising Forever as well as how do brands Upgrade Traditional Advertising. Going back to Facebook’s strategy for the Connected Brand, clearly Facebook had their own social spin to the strategy. I’ve added a few notes as to how Eye Capture can help connect brands in today’s … Continue reading
The Shift towards Direct-to-Consumer Advertising Trend
As someone who’s has been on multiple sides of the advertising world, I’ve seen an interesting shift in how brands advertise today as a direct result of social media. For the first time for many brands, they can now engage directly with their customers. And that’s new and different, so they are just learning. But first, for … Continue reading