NYTimes: Wondering How Far Magazines Must Fall

A few weeks ago, NY Times columnist David Carr wrote a column that depressed everyone in the entire publishing industry – except for us.  In the article, “Wondering How Far Magazines Must Fall,” David highlighted the challenges of weekly news magazines like Newsweek and then broadened his observations by pointing out the sharp decline of newsstand sales  – 10% overall, … Continue reading

Combining Social with Traditional Advertising Upgrades

Okay, so far I’ve covered How Social has Changed Advertising Forever as well as how do brands Upgrade Traditional Advertising. Going back to Facebook’s strategy for the Connected Brand, clearly Facebook had their own social spin to the strategy.  I’ve added a few notes as to how Eye Capture can help connect brands in today’s … Continue reading

Upgrading Traditional Advertising Vehicles

My last post touched upon how Social has Changed Advertising Forever.  It truly is a huge shift for brand advertisers to even think about being able to connect directly with real people.  For them, it’s been all about creating this brand image, planting that brand image into people’s minds through broad-reaching, traditional media forms like … Continue reading

Obsessing Steve Jobs

Eye Capture is a start up and our first product is an iPhone app. This idea is a solution that I’ve wanted since brands started putting URLs on their print ads.  But as a start up, executing on this solution wouldn’t have even been possible without Steve Jobs’ vision of the iPhone. Even still, my obsession to read … Continue reading

Welcome to Eye Capture

The easy way to get specific online information about what’s on that page in your favorite magazine or catalog – a dress, a sofa, a music list, a local restaurant, a workout routine – without having to log onto a computer and search the internet, or search a confusing website. And not just one item … Continue reading