How Social has Changed Advertising Forever

Today, brands want to reach out and connect directly with their audience, bypassing everyone inbetween.  Social media has changed that relationship forever.  In the past, brands would create image advertising that they hoped would drive demand for their products at your local retailers; retailers would be the ones to establish and manage that relationship with … Continue reading

Obsessing Steve Jobs

Eye Capture is a start up and our first product is an iPhone app. This idea is a solution that I’ve wanted since brands started putting URLs on their print ads.  But as a start up, executing on this solution wouldn’t have even been possible without Steve Jobs’ vision of the iPhone. Even still, my obsession to read … Continue reading