FUN, FABULOUS, AFFORDABLE: WELCOME TO THE NEW REDBOOK

Redbook's newly redesigned magazine, April 2013 issue

Redbook’s newly redesigned magazine, April 2013 issue

The Ultimate Personal Shopper for Women Who Want Great Style at an Even Better Price

Launching with the April 2013 Issue, on Newsstands March 12, with Mobile Commerce Powered by Eye Capture

NEW YORK (March 4, 2013) – Thousand-dollar handbags, evening gowns designed to be worn only once, shoes that cost more than a spa weekend: for most women, price-is-no-object shopping is pure fantasy. What they want is a guide to great style that fits their real bodies, real budgets and their real lives. The new, re-imagined REDBOOK is here to fill that void. Beginning with the April issue, REDBOOK has a unique mission: to deliver fun, fabulous, affordable fashion, beauty and home ideas for the style-conscious, savvy reader. We’re her personal shopper and stylist, inspired by a revolution in retail that makes high design available at accessible price points. With today’s mobile culture in mind, the magazine offers social sharing and e-commerce activation on every page powered by Eye Capture. The redesigned, lowercase logo captures the casual spirit of the new REDBOOK; inside, readers will find a carefully curated collection of the best looks, at the best prices, available now and shoppable right from their phones.

The new cover format breaks from tradition, including both a celebrity and a preview of products and ideas found in the magazine’s pages, so readers can ‘window-shop’ the issue at a glance. April features the smart girl’s fashion icon Lauren Conrad, along with a taste of what’s in the issue, from a great bag under $50 to delicious foods that slim you down.

Updated graphic treatments, vibrant colors and lush photography define the new REDBOOK. The bold layout of the magazine’s popular “50 Under $50” section has been adapted to highlight Fashion Under $50, Beauty Under $25 and Home Under $100. Inspiration Board pages are visually engaging and brimming with fun, actionable ideas. To make it even easier for our reader to purchase what she sees and loves, Eye Capture, a free mobile app that delivers a contextually-enriched magazine reader experience through an intuitive, page-centric interface. This technology allows her to snap a photo of a page to immediately buy the products as well as share them with friends.  Redbookmag.com also offers shoppable content with Kneon’s HyperPhoto technology and a new “Shop Now” button.

“We were influenced by everything from designer capsule collections to street-style blogs to beauty tutorials and home DIY projects on Pinterest,” said editor in chief Jill Herzig. “The new REDBOOK reflects the way our readers really dress, live and shop. We comb the market to make sure every item in the magazine is spot-on. The fact that it’s all affordable is the extra happy surprise.”

REDBOOK’s April issue introduces Team RED, a lineup of five dynamic celebrity contributors offering insider knowledge and tips, with designer Rachel Roy on fashion, Kelly Osbourne on fitness, Tori Spelling on home décor, The Chew’s Carla Hall on food, and makeup artist Mally Roncal on beauty.

“This is truly an insight-driven ‘re-imagining,’” said publisher Mary Morgan. “We’ve done tons of consumer research over the years and one of the most consistent things we hear is women’s desire for beautiful, of-the-moment, wearable fashion.  Our readers are mad for the new, high style, reasonably priced pieces cropping up at top retailers – they don’t stress over the high-priced looks most women can only dream about. We’ve increased our beauty and fashion coverage to reflect this desire.”

More features in the new REDBOOK include:

  • Exclusive      Discounts: Bright yellow buttons highlight dozens of REDBOOK-only discounts and      giveaways throughout the issue. Another button identifies many items      available in plus size (a market that few magazines cover), so readers can      find what they want quickly.
  • Mall Manual: Allows readers to shop at 25% off at a different popular retailer      every month.
  • Iconic Style: Every month readers      will see a wear-it-forever classic (the trench coat, the pencil skirt) on      famous style icons, from Audrey Hepburn to Gwyneth Paltrow, coupled with      affordable examples they can buy now.
  • Real      Chic: Throughout the magazine, real women—not fashion editors and      off-duty models—showcase great-on-everyone fashion and beauty that works      for regular life, not just red carpets and runways.
  • Step-by-Step Beauty Tutorials:      Visual how-tos show just how simple it is to look pretty with REDBOOK’s hair and makeup tips.
  •  1 Dream      Room, 15 Real Ideas: Fancy      decorators share the rooms that made them famous, and then tell readers      exactly how to get the look for less. Plus more fun, easy-to-pull-off home      and food ideas, from chef’s tricks to happy paint colors.
  • Trick Out My ______: Healthy and      delicious ways to rev up meals and snacks we’re all a little bored with.
  • Cool new recipes: Because cooking      is another way to express style, REDBOOK      shows readers how incorporate flavors and trends from around the country      in their everyday meals.
  • Memorable stories: REDBOOK has always served up great      writing, so the reader will find more intimate personal essays she’ll be      thinking about for weeks to come.

And on redbookmag.com:

  • New and Near You: This online      partner to the “Mall Manual” will offer exclusive peeks from the lookbooks      of popular stores.
  • Looks You’ll Love For ______: What      to wear for every occasion, from date night to a trip to the farmer’s      market.
  • Trending Now: 10-slide flipbooks focused around mini trends, like printed pants      or cozy sweaters.

About REDBOOK

REDBOOK is the reality-based shopping and style guide for today’s modern women, full of great fashion, beauty and décor ideas at even better prices. REDBOOK reaches over eight million readers each month and is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified communications companies, publishing more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines the largest publisher of monthly magazines in the U.S. (ABC 2011) and reaches 82 million adults (Spring 2012 MRI). Follow REDBOOK on Twitter and Facebook.

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