How Obama’s data scientists built a volunteer army on Facebook

Gigaom published a great post about the strategic use of vast amounts of Facebook data to build their highly targeted campaign strategy. Regardless of who you voted for: Reaching the right voters at the right time with the right message will become even more important in future elections, he said, and “we only scratched the … Continue reading

Net-a-porter to Launch Print Magazine

WWD reported that Net-a porter fashion website will be publishing a print magazine within the next 12 months or so.  As a brand advertiser and magazine reader, no surpise there really, especially for fashion brands. The reason is that while online and other platforms are cheaper per impression, we are not confident where our display … Continue reading

Hearst: Making Headway on Mobile but Still Bullish on Print

Company likely to test new print mag in 2013, despite 800,000 paid mobile subs. Some interesting quotes about their readers appears in the article. I agree with these two: Print magazines remain the state of the art for certain kinds of media consumption—including young consumers, Carey said. “For glossy, high-design, tactile magazines, we are in … Continue reading